Everyday is Effortless with Sophia Criswell
The home of stylist and new mom Sophia Criswell is filled with love and cozy vibes. Find out how she keeps her peace and where she pulls inspiration. ...
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Everyday is Effortless with Shayla Williams
The home of creative director and artist Shayla Williams is filled with all the beautiful details of a traditional LA Spanish style home. Find out how she keeps her peace...
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![BTS: Launching the 2020 Fall/Winter Collection]()
BTS: Launching the 2020 Fall/Winter Collection
If you remember, during our spring/summer launch, we mentioned all of the behind the scenes work it took our design team to get to there. In the past, an Effortless...
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BTS: Launching the 2020 Spring/Summer Collection
This time around our design team took a different approach to launch our new spring/summer 2020 collection. In the past, an Effortless Composition collection began with our local artisan and...
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![Hosting a Chic Dinner Party]()
Hosting a Chic Dinner Party
Hosting a dinner party is always a good idea! You don't need to wait until the holidays to invite your friends and family over. You don't need to stress out...
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In The Press: Maria Antoinette
We were featured on the Maria Antoinette blog (which we read daily) amongst some amazing brands owned by Black Women! Check out the article here: Home Goods owned by Black Women
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![3 ways to refresh your home for 2020]()
3 ways to refresh your home...
New years tend to trigger an internal reset for all of us. How can we be better than last year? How can we check off a few 2020 new year...
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In the Press: Essence
We were featured in Essence among some amazing brands this year! Check out the article here: Home Goods created by Black Women
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![In the Press: My Brown Box]()
In the Press: My Brown Box
We were featured on My Brown Box amongst some amazing brands this year! Check out the article here: My Brown Box Holiday Guide
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10 Home Decor Gifts for Mom
Mother's Day is right around the corner, do you have someone to celebrate? A mother, a friend, an aunt, or even a grandmother? We 10 mother's day gift ideas if your...
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![Partnering Locally: Leaning on Tradition]()
Partnering Locally: Leaning on Tradition
Leaning on Tradition and Family Before starting the company, we had a road map of how many home decor collections we wanted launch during the year and what we wanted...
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3 Ways to Stay Organized All...
Do you have that one goal that is always on your to-do list? If it's to be more organized, particularly at home, then you are in the right place. By...
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![Partnering Locally: More Art is the Answer]()
Partnering Locally: More Art is the...
I came across Sidney’s artwork and immediately said “this needs to be in someone’s home”. I quickly corrected myself, not just someone’s home a lot of homes. The intricate details...
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Home Decor Trends for Fall 2018...
There are some things you can’t afford to mess up heading into 2019 and your home decor is one of them. The home decor and design play a huge role...
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